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  1. The appeal of this approach to bureaucrats is fairly obvious: like Beer’s central planners, they can be effective while remaining ignorant of the causal mechanisms at play. “I am not interested in causation except as it speaks to action"
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    The aim is to replace rigid rules issued by out-of-touch politicians with fluid and personalized feedback loops generated by gadget-wielding customers. Reputation becomes the new regulation: why pass laws banning taxi-drivers from dumping sandwich wrappers on the back seat if the market can quickly punish such behavior with a one-star rating?
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    For all its utopianism and scientism, its algedonic meters and hand-drawn graphs, Project Cybersyn got some aspects of its politics right: it started with the needs of the citizens and went from there. The problem with today’s digital utopianism is that it typically starts with a PowerPoint slide in a venture capitalist’s pitch deck. As citizens in an era of Datafeed, we still haven’t figured out how to manage our way to happiness. But there’s a lot of money to be made in selling us the dials.
    http://www.newyorker.com/magazine/2014/10/13/planning-machine
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